— As reported earlier, WWE Studios’ latest feature film, 12 Rounds, is estimated at doing $5.3 million for the weekend. This is far below what WWE executives had initially projected.
Going into the weekend, internal expectations were at a $10.1 million opening. The film’s distributer, 20th Century Fox, then lowered WWE’s expectations to a more realistic figure — $7.5 million. Following opening night, expectations were lowered once again — to $5.5 million. Then yesterday’s numbers came in and the movie is projected to finish with a $5.3 million weekend.
— As reported earlier on the official website of the American Airlines Center, John Cena is scheduled to take on Big Show tomorrow night on Raw. The WWE website confirmed the match over the weekend, so it will not be a mere dark match. Here is the official preview: “Days after knocking out World Heavyweight Champion Edge, Big Show issued a challenge to his other WrestleMania opponent, John Cena. The “12 Rounds” star accepted and the two collide live on Monday Night Raw.”
The only other thing announced so far for tomorrow night’s show is a match between Chris Jericho and Jerry “The King” Lawler.
Also, here is the TV Guide preview for tomorrow night’s show: New, HD, (TV-PG,V), A live WrestleMania kickoff featuring Undertaker, Shawn Michaels, Triple H, Randy Orton and John Cena. (Pro Wrestling), (V=Moderate Violence).
— HollywoodReporter.com revealed the type of audience that saw 12 Rounds over the weekend. According to them, the John Cena-centered film drew audiences comprised 57% of males, with 53% of patrons aged 25 and older.
Movie executives said exit polls showed patrons responded positively to the WWE feature film, which in their eyes, could bode well for its word-of-mouth prospects over the next two weekends.
“Hopefully, we have momentum to play through Easter,” Fox Senior VP Distribution Bert Livingston said.
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