Applications have opened for the third edition of the Tommy Hilfiger
Fashion Frontier Challenge, an initiative that supports entrepreneurial
start-up and scale-up stage businesses developing solutions to drive
positive social impact in the fashion industry.

This year, Tommy Hilfiger said it is strongly encouraging black,
indigenous and people of color (BIPOC) entrepreneurs to apply, and invites
consumers to register to judge the submissions.

Applications this year are open until 8 March, with interested
businesses asked to submit project proposals that focus on creating a more
inclusive fashion value-chain. Six applicants will then be invited to
develop their plans virtually with the support of dedicated Tommy Hilfiger
and external subject-matter experts.

Finalists will present their final concept to a jury panel and associate
audience at the global Tommy Hilfiger Fashion Frontier Challenge final
event to be held in early 2022.

Programme prizes have also been increased for this edition. A total of
200,000 euros will be awarded between winners, with an additional chance to
win a 15,000 euro prize for the “Audience Favorite Vote”.

Winners will also get a year-long mentorship with global Tommy
Hilfiger’s internal experts, a place on the INSEAD Social Entrepreneurship
Program (ISEP), and a year-long INSEAD mentorship.

“The Tommy Hilfiger Fashion Frontier Challenge puts a spotlight on
entrepreneurs putting their heart and soul into making a positive social
impact in our industry,” Tommy Hilfiger said in a statement.

He continued: “This year, we want to showcase an even more diverse range
of perspectives, ideas and communities by supporting BIPOC entrepreneurs.
We have a responsibility to drive change across the fashion landscape, and
I am honored to further our commitment to inclusivity and equal
representation through the upcoming Tommy Hilfiger Fashion Frontier
Challenge.”

Since its inception in 2018, the challenge has awarded 350,000 euros to
entrepreneurs.

Photo credit: Tommy Hilfiger

Mittie B Brack News

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