Recognizing that music plays a massive part in youth culture, lifestyle brand Rusty introduces a collection of hooded fleece and jackets with built-in machine washable headphones. The Wired Series feature HB3 Technology and will be available exclusively at select surf shops and specialty stores starting in June.
All pieces of the collection feature machine washable ear buds with Rusty’s signature R-dot logo and are compatible with most mp3 players and mobile phone devices. The collection consists of different ranges with their own styles. For men Rusty introduces Wired, a traditional zip front hooded fleece in a variety of colours with simple logo detail; and the Junior style include for example Glam Rock, a high fashion take on the classic zip fleece with stud detailing.
“We are committed to providing a point of difference in the marketplace and delivering products that fit our lifestyle,” comments Charlie Setzler, President of Rusty North America. “In the Boardshort category, Rusty came out with an amazing recycled stretch fabric called Ecostretch; and now, we’re setting ourselves apart again in Fleece with the Wired Series with HB3 Technology. Merging built-in machine washable headphones with great product makes it easy to listen to music regardless of what you’re doing or where you’re going.”
Renowned for its innovation in surfboard technology, Rusty has been establishing itself as the surf lifestyle label over the past 25 years. Founded in 1985 by Rusty Preisendorfer, Rusty is living the surfing lifestyle and is known for its top-notch quality. Rusty features apparel for men and women that includes boardshorts, hoodies, tees, knits, dresses and accessories. Premier apparel licensing company La Jolla Group holds the license for Rusty North America and is based in Irvine, CA.