Pure London has announced the line up for its fashion trade exhibition, showcasing a selection of trend setting mens, womens and unisex brands.
Pure’s Spirit catwalk will run twice daily with Superdry, Motel, Jack & Jones, Only, Lipsy, Desigual, Unique Boutique and Disney Couture each taking to the stage to show their A/W 09/10 collections.
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February sees the launch of the Spirit Village, a new concept designed to introduce buyers to some of the hottest up and coming brands in the young fashion market. Limited to 12 brands, the Spirit Village will be a destination for those buyers out there who like to spot a label before it becomes in demand.
Vivi is the first brand to be accepted into the Village. Vivi launched in January this year and is designed by Vivi Ponti, a former designer at Roberto Cavalli. The handmade collection features mini-dresses, printed dresses and T-shirts and tops with offbeat motifs. Also to join the line up is UK brand Jenni & Michael.
The show will run from 8-10 February at Olympia in Earls Court, London.