November 14, 2007
STAMFORD, Conn., November 14, 2007 – World Wrestling Entertainment® is proving it is the preferred partner for major Hollywood movie studios when it comes to promoting action and comedy for young men. Using a powerful array of multi-platform tools, WWE has already successfully partnered with Warner Bros, Sony and New Line Cinema to promote successful film and DVD releases, and will be using those successful partnerships as a template for similar upcoming efforts.
The cornerstone of these movie marketing campaigns is WWE.com, which has a built-in audience of 17 million unique visitors per month. WWE allows movie studios to set up shop on WWE.com with a special movie homepage that hosts contests and sweepstakes, as well as streaming video. In addition, established WWE Superstars are integrated into promotions for tie-in interviews, special appearances, and more. Using WWE.com as a key part of promotional plans has led to successful movie launches for Rush Hour 3, 300, Ghost Rider, and Mr. Woodcock.
For New Line Cinema’s Rush Hour 3, WWE.com created a “Rush to RAW®” Sweepstakes that gave fans a chance to win tickets to live WWE shows and other prizes. In addition, WWE Superstar Bobby Lashley™ conducted an online interview with the movie’s stars, Chris Tucker and Jackie Chan, that was featured on the site. WWE used similar tactics for New Line Cinema’s Mr. Woodcock, starring Billy Bob Thornton and Seann William Scott. WWE Superstar The Miz™ recently conducted a special “Superstar 2 Superstar” interview with the films two stars.
WWE joined forces with Warner Bros Studios to promote the DVD release of 300, with WWE offering Superstar talent integration, extensive promotion on WWE.com, and a WWE-run sweepstakes. Additionally, WWE worked with Sony to promote the DVD release of Ghost Rider. In preparation for the release, WWE hosted the “Blaze to Bikefest” sweepstakes at WWE.com – giving one lucky fan a special motorcycle direct from the WWE.
“WWE is acting as a backbone to its studio partners, offering a unique opportunity for their promotion efforts,” said Patricia Clark, Vice President, WWE Digital Sales. “These studios are setting up shop for their films on our massively popular website, giving them access to WWE’s enormous and dedicated fan-base who have proven time and again their willingness to support our partners.”
Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE), can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/
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