Prada is continuing its commitment to sustainability by debuting a new
custom-made, eco-friendly fabric for their Linea Rossa line. The new
Extreme-Tex textile is a performance fabric that Prada has spent three
years developing. It is made from recycled polyester without the use of
perfluorocarbons, or PFCS, and other toxic chemicals often used in the
waterproofing process.

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The new fabric will appear in outerwear and T-shirts for both men and
women. The outer shell of the new fabric will be combined with
graphene-based polyurethane membrane for thermoregulation and
anti-bacterial features. The fabric comes in two weights.

Prada’s Linea Rossa is considered their sportswear line and has become the
forefront of Prada’s commitment to sustainability. In 2019, Prada became
the first luxury goods company to sign a sustainability-linked loan with
Crédit Agricole Group to commit to reducing global warming and protecting
the oceans. Prada, which became famous for their Nylon bags, also
introduced Re-Nylon bags in 2019, which employ Econyl-recycled nylon yarn.

photo: via prada.com

Mittie B Brack News

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