When Javier Gomez made the previous most-anticipated Ironman World Championships debut in 2018, he finished 11th. When Alistair Brownlee shows up this year, despite insisting it’s a learning experience and despite the aptness of Shakespeare’s wisdom for Hawaii – “caution is better than rash bravery” – there’s a sense it’ll be success or bust. It’s the way Brownlee has raced throughout his career. He doesn’t really do 11th. And it’s why so many are excited to see what he’ll achieve come Saturday 12 October in Kailua-Kona, Hawaii.