The British sporting goods retailer JJB Sports Plc is set to cut its clothing supply base. In doing so it will reduce its sportswear collections following a fall in sales of 1.6% in the 23 weeks ending 2 January. Total sales for the Christmas and New Year trading period fell 2 %, with like-for-like sales decreasing by 14%.

In a further bid to cut short falling sales, JJB is also asking its suppliers to provide the group with mid-price sportswear. This would also help the company differentiate itself from its rivals. JJB is currently the UK’s largest sportswear chain, with 437 stores.

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