It’s official – Ironman has been acquired by Chinese conglomerate Dalian Wanda Group for $650m, joining football club Atlético Madrid on the latter’s roster of investments in Western sports enterprises.
Industry watcher Gary Roethenbaugh, founder of news source Triathlon Business, believes the acquisition represents a “major shift in gear” for the M-Dot brand.
“While it is understood that it will be business as usual for the Ironman team in Tampa, Florida – with Ironman now part of the rapidly expanding Wanda Group, we can expect to see a flurry of activity for Ironman and IM 70.3 in the Asia region in particular.”
During the announcement, Ironman also revealed it expects to generate revenues of $183m in 2015, and has increased revenue at a compound annual growth rate of 21% over the past four years.
More information and comment to follow…
(Main image: Getty)
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