Swedish fashion retailer H&M is teaming up with the Coachella Valley
Music and Arts Festival in California to launch its first ever co-branded
collection, H&M Loves Coachella.
H&M has been a sponsor of the Californian music festival for six years
and the collection is the two brands “taking their partnership to the next
level” according to a short press statement from the retailer.
The H&M loves Coachella collection will include men’s and women’s
clothing, as well as accessories that “embody the aesthetic of the festival
for 2015”, including a romantic trend for women featuring graphic tops,
fringe, lace, rompers, crop tops, shorts, and wide legged pants for a
feminine bohemian look, while for men there will be graphic T-shirts and
H&M to launch Coachella co-branded collection
“Coachella is one of the most anticipated music events in the country,
and this collection gives fashion and music lovers the opportunity to be a
part of it,” said an H&M spokeswoman to WWD.
The co-branded collection will be available in 350 stores in North
America from March 19, with the rest of the world getting the line from
March 26, as well as online. In addition, a pop-up shop in the H&M tent at
the festival, which takes place from April 10 to 12 and April 17-19, will
feature exclusive merchandise.
While tickets to the festival have been sold out for some time, in
March, H&M will be giving away several all-inclusive trips to Coachella.
Customers who also bring unwanted clothing to any H&M store to be recycled
will receive a voucher for 20 percent off their entire purchase and be
entered to win a Coachella weekend.
Prices for the festival-inspired collection will range from 4.95 to
Images: H&M loves Coachella
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