How do you attract more newcomers into triathlon, when many people like the idea but are put off by the thought of long-course racing and equipment costs?
With one eye on London 2012’s sporting legacy, Sport England hope that GO TRI will become one of its big success stories and demonstrate that with the right positioning, people can be persuaded to get involved – and hopefully come back for more…
For more information and to find a GO TRI 1000 event near you, head to www.gotri.org.
Do you think GO TRI can get people to tackle their first tri? Let us know in the comments!