The concept of choosing a Colour of the Year dates back to 1963 when the company’s founder Lawrence Herbert created a system for identifying, matching and communicating colours for consistency across the print and textile design industries. His initial work led to the Pantone Matching System, a book that standardised colours across these fields.
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Since then, Pantone has unveiled a variety of tools that continue Herbert’s vision. Their CMYK (that’s cyan, magenta, yellow, and black – the colours all their hues are mixed from) Guides are considered essential in the graphic design world, providing information on how to best reproduce swatches on computers, printing presses and more. Furthermore, they have managed to assert their supremacy in the fashion as well as home and interior decor space.
This year, the Pantone 18-3838 Ultra Violet was the chosen hue for the title of Colour of the Year, as it communicates originality, ingenuity, and visionary thinking that points towards the future.