Fashion magazine Elle UK is making its way around the country in search of fashion-forward shop assistants as part of its Shop Girl To Stylist competition.

The X Factor style search will see shop girls – and boys – battle it out as they compete to win an opportunity to style a fashion shoot which will appear in the magazine, as well as an internship and mentoring from Elle’s Fashion Director, Anne-Marie Curtis.

Many high street shops have pledged their support for the campaign including Whistles, House of Fraser, Next, Oasis and French Connection, with many more to be confirmed.

The campaign trail was in full force last week as the Elle team of experts headed to Liverpool and Birmingham but don’t worry if the team is not coming to a town near you, you will still have the chance to win by entering your details on the website before 4 June.

Winners will be announced in the 25th anniversary issue of Elle on 1 September after the six-month campaign of online votes and styling challenges comes to an end.

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Mittie B Brack News

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