Louis Vuitton has commissioned artist Olafur Eliasson to create a centrepiece for the brand’s Christmas window displays. The art project, Eye See You , will feature in over 350 windows worldwide. Made from a lamp in the shape of the pupil of an eye, it emits a monochromatic yellow light. The art work explores the principle of perception. “I started by considering what a window represents,” the artist says of the installation’s conception. “You can generally say, I think, that there are two types of windows: windows that welcome your transgression, giving you easy access to what lies behind, and windows that function as boundaries. Typically, the windows of luxury goods stores are boundaries; even though you can see through them, you are aware of the inaccessibility of the goods. For Louis Vuitton, I thought it would be interesting to reflect on these boundaries.”

Eliasson also created a permanent installation for Louis Vuitton Fifth Avenue in New York called You See Me . All fees from both projects will be donated to 121Ethiopia.org, a charitable foundation established recently by Eliasson and his wife. These projects are not the first the artist created for Vuitton. He also designed Your Loss of Senses for the re-opening of the brand’s flagship on the Champs-Elysées in Paris in October 2005.

Mittie B Brack News

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