Amid a crowded 2020 ballot, Obama’s name recognition could influence who voters favor, especially if he vocalizes his support for a specific nominee.

In late April, Obama held off on declaring his approval after his former right-hand man Joe Biden announced his 2020 presidential campaign.

“President Obama has long said that selecting Joe Biden as his running mate in 2008 was one of the best decisions he ever made,” Obama spokeswoman Katie Hill said in a statement to PEOPLE. “He relied on the Vice President’s knowledge, insight, and judgment throughout both campaigns and the entire presidency. The two forged a special bond over the last 10 years and remain close today.”

In fact, Biden told reporters that same day: “I asked President Obama not to endorse. Whoever wins this nomination should win it on their own merits.”

The release of Obama’s book comes after his wife, former first lady Michelle Obama broke records with her memoir

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Since its November 2018 release, her book — which tells a candid account of her life and marriage as well as the journey to conceiving daughters Malia and Sasha and their family’s time in the White House — reportedly sold nearly 10 million copies and was a No. 1 seller in multiple countries.

And the Obamas are preparing to launch even more projects on another platform.

In late April, the couple announced the initial slate of their fiction and nonfiction programming they are producing as part of an exclusive deal with Netflix.

Though no official release dates have been announced, the Obamas’ production company, Higher Ground, confirmed that the projects will debut “over the next several years.”

The Obamas partnered with Netflix in early 2018 for an undisclosed sum in an unusual post-White House phase for a first couple.

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