Clothing brand Amplified is partnering up with vintage American label Harley Davidson for their new AW09 range. The wild child of the cruiser motorbike world has a great archive of vintage clothing representing the golden age of rebel fashion.
In 1903 Harley Davidson started in a wooden shed in Milwaukee, where four young men experimented with internal combustion; amazingly the shed didn’t burn down. This was the start of the road for the motorcycle known as the ‘HOG’ which survived the great depression and developed into the world’s largest motor cycle manufacturer. Today the company is more than a manufacturer. It is a way of life with brand loyalty from a worldwide network of clubs, events and museums.
The collection includes two ranges the ‘Vintage’ and the ‘Ultimate’ available in men’s and women’s styles. The ‘Vintage Range’ relies upon classic archive graphic prints that have the appeal and authenticity of a rare vintage yard sale find, but have a modern fit and quality of a contemporary garment. The range will be available later on this month from www.sugarbullets.co.uk
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